Growth Hacking is a trend that encompasses processes, programming and marketing strategies that began to be adapted in startups to maximize their growth, increasing the number of users with minimal investment and effort; however, many of the techniques are applicable to any business regardless of size or rotation.
It is a goal (to always grow) and a path (systematic experimentation). Unlike digital marketing, Growth Hacking’s ultimate goal is always growth. For example, in traditional digital marketing you could work on increasing engagement to improve the brand.
