On the other hand, if we worked on the engagement in Growth Hacking, it would always be oriented to increase the final growth of the business: more users who pay. In addition, Growth Hacking is transversal: it concerns the entire life cycle of the customer and his/her experience, not just acquisition (which is usually the focus of traditional digital marketing). That is why Growth Hacking seeks to grow rapidly both in the user base and in the retention of them.