People come to YouTube to be entertained and to learn. YouTube is, after all, a search engine. Your video should be able to provide the information they need. In return, you are boosting the authority of your business and your channel in the eyes of the viewer. They are then more likely to get to know you and your business.
When you answer specific questions with your YouTube videos, it can be as specific as, “How to change the color of a menu item on Elementor” (I know because I Googled that very thing this afternoon.) If you’re not sure where to start, begin by listing the 25 most frequently asked questions in your niche or line of work. Don’t worry that they seem too basic because people are looking for the answers to these questions.
The more videos you make, the larger your audience will eventually be. Then, you’ll be able to tailor your content to their questions. But it all starts with answering specific questions.