SEO is the process of making your website more easily discoverable by providing specific keywords and phrases to search engines. This is done by creating a strategy centered around quality content, well-written meta-tags, and relevant titles which can be found on every page of your site.
In other words, search engines are powered by algorithms that assess your web page and try to determine its relevance in relation to the query entered. Search engine optimization (SEO) is one of the most important strategies that you can use to increase traffic, conversions and profits for your website.
Google’s algorithm is an advanced computer program that runs on millions of mobile devices worldwide. It takes over whenever a person performs a search, cataloging every search term and link in an industry.
Google is the leading search engine and has not just your business, but mind share as well. Google provides an optimal experience for its users and we, as marketers and webmasters, need to make ourselves stand out from the crowd. The first step towards this is to understand how Google works because ultimately it’s where the majority of your traffic will come from Google.